{"id":548,"date":"2023-01-18T11:07:35","date_gmt":"2023-01-18T01:07:35","guid":{"rendered":"https:\/\/www.evolvedcontact.com.au\/articles\/?p=548"},"modified":"2023-01-18T11:20:15","modified_gmt":"2023-01-18T01:20:15","slug":"creating-a-b2b-lead-generation-funnel","status":"publish","type":"post","link":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/","title":{"rendered":"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Lead generation is a crucial aspect of any B2B business. Without a steady flow of qualified leads, it can be difficult to consistently close deals and grow revenue. One of the most effective ways to generate leads is through the use of a lead generation funnel. A lead generation funnel is a multi-step process that guides potential customers through the journey of becoming a paying client. By creating a well-designed and optimised lead generation funnel, businesses can increase the number of qualified leads and improve conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9 Steps for Creating a B2B Lead Generation Funnel <\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 1:<\/strong> <strong>Define the stages of your B2B lead generation funnel.<\/strong> The first step in creating a lead generation funnel is to define the different stages and their objectives. Typically, a lead generation funnel has several stages including awareness, interest, evaluation, and conversion. At the awareness stage, the goal is to attract potential customers to your brand. The interest stage is where prospects begin to learn more about your products or services and decide if they want to move forward. In the evaluation stage, prospects compare your offerings to those of your competitors. The final stage, conversion, is where prospects become paying customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 2: Identify and target the right audience<\/strong>. Once you have defined the stages of your lead generation funnel, the next step is to identify and target the right audience. To do this, you need to understand your ideal customer. Consider factors such as demographics, industry, and pain points. By understanding your target audience, you can create more effective lead magnets, landing pages, and email campaigns that will attract the right people to your funnel.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 3:<\/strong> <strong>Create lead magnets<\/strong>. Lead magnets are the hook that draws potential customers into your funnel. These can be a variety of things such as e-books, whitepapers, webinars, or free trials. Whatever form they take, lead magnets should provide value to your target audience and entice them to provide their contact information in exchange.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimise and Overcome!<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 4: Optimise landing pages<\/strong>. Once a prospect has entered your funnel, the next step is to direct them to a landing page. A landing page is a standalone web page that is designed to convert visitors into leads. To optimize your landing pages for conversion, it\u2019s important to keep them simple and focused on a single action, such as filling out a form or scheduling a demo.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 5: Use lead scoring and lead nurturing<\/strong>. Lead scoring and lead nurturing are two important elements of a successful lead generation funnel. Assigning a numerical value to leads based on engagement and conversion likelihood is what lead scoring is all about. Building relationships with prospects over time through targeted and personalised communication is what lead nurturing is all about. By using lead scoring and lead nurturing, you can ensure that the right leads are moving through your funnel at the right time.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/7303455-550x550.jpg\" alt=\"B2B lead generation funnel\" class=\"wp-image-550\" srcset=\"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/7303455-550x550.jpg 550w, https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/7303455-300x300.jpg 300w, https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/7303455-150x150.jpg 150w, https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/7303455-768x768.jpg 768w, https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/7303455-1536x1536.jpg 1536w, https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/7303455.jpg 2000w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Sales Funnel<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 6: Measure and analyse funnel performance<\/strong>. Once you have your lead generation funnel in place, it\u2019s important to regularly measure and analyse its performance. Use tools such as Google Analytics to track funnel metrics such as visitor-to-lead conversion rates, lead-to-customer conversion rates, and time spent on each stage. This will allow you to identify areas that need improvement and make data-driven adjustments.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 7: Utilise marketing automation tools<\/strong>. Marketing automation tools can help you streamline and scale your lead generation efforts. These tools can automate repetitive tasks such as email campaigns, social media posts, and lead scoring. Some popular marketing automation tools include <a href=\"http:\/\/mailchimp.com\">MailChimp<\/a>, <a href=\"http:\/\/marketo.com\">Marketo<\/a>, and <a href=\"http:\/\/pardot.com\">Pardot<\/a>.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 8: Follow-up and convert leads<\/strong>. Once a lead has entered the conversion stage of your funnel, it\u2019s important to have a solid follow-up and conversion strategy in place. This could include a well-timed email campaign, a personalized demo or consultation, or a phone call from an experienced inside sales representative. Following up with leads promptly and effectively can make all the difference in turning them into paying customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Step 9:<a href=\"https:\/\/www.evolvedcontact.com.au\/articles\/unlocking-new-revenue-streams-the-power-of-upselling\/\"> Integrate with overall sales and marketing strategy<\/a>. <\/strong>Finally, it&#8217;s important to remember that the lead generation funnel should be integrated with your overall sales and marketing strategy. The information and insights gathered from the funnel should be shared with your sales team to help them close deals more efficiently.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2022\/12\/lead-gen-3-jpg.jpeg\" alt=\"sales funnel\" class=\"wp-image-285\" srcset=\"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2022\/12\/lead-gen-3-jpg.jpeg 800w, https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2022\/12\/lead-gen-3-jpg-300x150.jpeg 300w, https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2022\/12\/lead-gen-3-jpg-768x384.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Concluding<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Creating a B2B lead generation funnel is a continuous process that requires testing and optimisation. However, by following these steps and using the right tools and technology, you can improve the efficiency and effectiveness of your lead generation efforts. At <a href=\"https:\/\/www.evolvedcontact.com.au\/\">Evolved Contact<\/a>, our Australian-based team of experts specialises in creating tailored and targeted lead generation funnels that deliver results. With our help, you can boost your sales and unlock new revenue streams for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead generation is a crucial aspect of any B2B business. Without a steady flow of qualified leads, it can be difficult to consistently close deals and grow revenue. One of the most effective ways to generate leads is through the use of a lead generation funnel. By creating a well-designed and optimised lead generation funnel, businesses can increase the number of qualified leads and improve conversion rates. In this article, we will guide you through the process of creating a B2B lead generation funnel, from defining the stages to converting leads and how Evolved Contact can help you boost your sales.<\/p>\n","protected":false},"author":1,"featured_media":551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,66,4],"tags":[89,97,94,91,90,96,76,95,92,93],"class_list":["post-548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-marketing","category-sales","tag-b2b-lead-generation","tag-b2b-sales","tag-conversion-rate-optimization","tag-landing-page-optimization","tag-lead-generation-funnel","tag-lead-magnets","tag-lead-nurturing","tag-lead-scoring","tag-marketing-automation","tag-sales-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a B2B Lead Generation Funnel: A Step-by-Step Guide &#8211; Articles - Evolved Contact<\/title>\n<meta name=\"description\" content=\"Learn how to create a B2B lead generation funnel with our guide. From defining stages to converting leads. Boost sales with Evolved Contact\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide &#8211; Articles - Evolved Contact\" \/>\n<meta property=\"og:description\" content=\"Learn how to create a B2B lead generation funnel with our guide. From defining stages to converting leads. Boost sales with Evolved Contact\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Articles - Evolved Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/evolvedcontact\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-18T01:07:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T01:20:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/Bloggers-attracting-audience-and-getting-money-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evolved Contact\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evolved Contact\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/\"},\"author\":{\"name\":\"Evolved Contact\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#\\\/schema\\\/person\\\/f234768f2e1d16f5cf279e276b1b3837\"},\"headline\":\"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide\",\"datePublished\":\"2023-01-18T01:07:35+00:00\",\"dateModified\":\"2023-01-18T01:20:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/\"},\"wordCount\":798,\"publisher\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Bloggers-attracting-audience-and-getting-money-scaled.jpg\",\"keywords\":[\"B2B lead generation\",\"B2B sales\",\"conversion rate optimization\",\"landing page optimization\",\"lead generation funnel\",\"lead magnets\",\"Lead nurturing\",\"lead scoring\",\"marketing automation\",\"sales strategy\"],\"articleSection\":[\"Business Development\",\"Marketing\",\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/\",\"url\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/\",\"name\":\"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide &#8211; Articles - Evolved Contact\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Bloggers-attracting-audience-and-getting-money-scaled.jpg\",\"datePublished\":\"2023-01-18T01:07:35+00:00\",\"dateModified\":\"2023-01-18T01:20:15+00:00\",\"description\":\"Learn how to create a B2B lead generation funnel with our guide. From defining stages to converting leads. Boost sales with Evolved Contact\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Bloggers-attracting-audience-and-getting-money-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Bloggers-attracting-audience-and-getting-money-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"sales funnel feature image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/creating-a-b2b-lead-generation-funnel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#website\",\"url\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/\",\"name\":\"Articles - Evolved Contact\",\"description\":\"Articles\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#organization\"},\"alternateName\":\"Evolved Contact\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#organization\",\"name\":\"Evolved Contact\",\"alternateName\":\"Evolved Contact\",\"url\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/logo1.png\",\"contentUrl\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/logo1.png\",\"width\":1004,\"height\":591,\"caption\":\"Evolved Contact\"},\"image\":{\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/evolvedcontact\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/evolved-contact\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/#\\\/schema\\\/person\\\/f234768f2e1d16f5cf279e276b1b3837\",\"name\":\"Evolved Contact\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c4b8e85c930b6eb35cfb822d85274475a455357ee19e562dfcb228c927bdde5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c4b8e85c930b6eb35cfb822d85274475a455357ee19e562dfcb228c927bdde5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c4b8e85c930b6eb35cfb822d85274475a455357ee19e562dfcb228c927bdde5?s=96&d=mm&r=g\",\"caption\":\"Evolved Contact\"},\"sameAs\":[\"http:\\\/\\\/evolvedcontact.com.au\\\/articles\"],\"url\":\"https:\\\/\\\/www.evolvedcontact.com.au\\\/articles\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide &#8211; Articles - Evolved Contact","description":"Learn how to create a B2B lead generation funnel with our guide. From defining stages to converting leads. Boost sales with Evolved Contact","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/","og_locale":"en_US","og_type":"article","og_title":"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide &#8211; Articles - Evolved Contact","og_description":"Learn how to create a B2B lead generation funnel with our guide. From defining stages to converting leads. Boost sales with Evolved Contact","og_url":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/","og_site_name":"Articles - Evolved Contact","article_publisher":"https:\/\/www.facebook.com\/evolvedcontact","article_published_time":"2023-01-18T01:07:35+00:00","article_modified_time":"2023-01-18T01:20:15+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/Bloggers-attracting-audience-and-getting-money-scaled.jpg","type":"image\/jpeg"}],"author":"Evolved Contact","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Evolved Contact","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/#article","isPartOf":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/"},"author":{"name":"Evolved Contact","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#\/schema\/person\/f234768f2e1d16f5cf279e276b1b3837"},"headline":"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide","datePublished":"2023-01-18T01:07:35+00:00","dateModified":"2023-01-18T01:20:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/"},"wordCount":798,"publisher":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#organization"},"image":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/Bloggers-attracting-audience-and-getting-money-scaled.jpg","keywords":["B2B lead generation","B2B sales","conversion rate optimization","landing page optimization","lead generation funnel","lead magnets","Lead nurturing","lead scoring","marketing automation","sales strategy"],"articleSection":["Business Development","Marketing","Sales"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/","url":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/","name":"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide &#8211; Articles - Evolved Contact","isPartOf":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/#primaryimage"},"image":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/Bloggers-attracting-audience-and-getting-money-scaled.jpg","datePublished":"2023-01-18T01:07:35+00:00","dateModified":"2023-01-18T01:20:15+00:00","description":"Learn how to create a B2B lead generation funnel with our guide. From defining stages to converting leads. Boost sales with Evolved Contact","breadcrumb":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/#primaryimage","url":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/Bloggers-attracting-audience-and-getting-money-scaled.jpg","contentUrl":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/Bloggers-attracting-audience-and-getting-money-scaled.jpg","width":2560,"height":1707,"caption":"sales funnel feature image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/creating-a-b2b-lead-generation-funnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.evolvedcontact.com.au\/articles\/"},{"@type":"ListItem","position":2,"name":"Creating a B2B Lead Generation Funnel: A Step-by-Step Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#website","url":"https:\/\/www.evolvedcontact.com.au\/articles\/","name":"Articles - Evolved Contact","description":"Articles","publisher":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#organization"},"alternateName":"Evolved Contact","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evolvedcontact.com.au\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#organization","name":"Evolved Contact","alternateName":"Evolved Contact","url":"https:\/\/www.evolvedcontact.com.au\/articles\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#\/schema\/logo\/image\/","url":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/logo1.png","contentUrl":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-content\/uploads\/2023\/01\/logo1.png","width":1004,"height":591,"caption":"Evolved Contact"},"image":{"@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/evolvedcontact","https:\/\/www.linkedin.com\/company\/evolved-contact\/"]},{"@type":"Person","@id":"https:\/\/www.evolvedcontact.com.au\/articles\/#\/schema\/person\/f234768f2e1d16f5cf279e276b1b3837","name":"Evolved Contact","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1c4b8e85c930b6eb35cfb822d85274475a455357ee19e562dfcb228c927bdde5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c4b8e85c930b6eb35cfb822d85274475a455357ee19e562dfcb228c927bdde5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c4b8e85c930b6eb35cfb822d85274475a455357ee19e562dfcb228c927bdde5?s=96&d=mm&r=g","caption":"Evolved Contact"},"sameAs":["http:\/\/evolvedcontact.com.au\/articles"],"url":"https:\/\/www.evolvedcontact.com.au\/articles\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/posts\/548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/comments?post=548"}],"version-history":[{"count":4,"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/posts\/548\/revisions"}],"predecessor-version":[{"id":555,"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/posts\/548\/revisions\/555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/media\/551"}],"wp:attachment":[{"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/media?parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/categories?post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evolvedcontact.com.au\/articles\/wp-json\/wp\/v2\/tags?post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}